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Exhibitor Guide

Exhibitor GuideChicago8 min read

National Restaurant Association Show

National Restaurant Association Show
A trade show booth designed, built and installed by HLMESSE.
  • ShowNational Restaurant Association Show
  • CityLas Vegas, Nevada
  • VenueLas Vegas Convention Center
  • IndustryTrade show exhibitors
  • Next editionDates to be confirmed
  • Our booths10×10 to 30×40 rental and custom

This guide collects what we have learned building booths for this show: venue notes, booth planning and a timeline from the first briefing to move-out.

Show Overview

Visitors expect to see products working, not just read about them. Plan the booth around live demonstrations, meeting space and a structure people can find from across the hall.

  • Demo-first booths: plan screens, product tables and open sightlines around live demonstrations.
  • Meetings matter: a semi-private lounge or closed meeting room is often worth the floor space.
  • Visibility from a distance: a hanging sign or tall branded structure helps visitors find you.
Dates & deadlinesAlways confirm show dates, move-in times and service deadlines on the official show website and in the exhibitor manual. They drive the whole build schedule.

The Venue

Large U.S. shows usually spread across several halls. A few practical points for exhibitors:

  • Official contractors: electrical, rigging and material handling are ordered through the show's appointed contractors.
  • Hanging signs: rigging needs approved drawings and is installed by the official rigging contractor.
  • Heavy AV: LED walls and screens need a detailed electrical plan and a clear cable route.
  • Local production: HLMESSE builds in Las Vegas and delivers with its own vehicles.
Closed back-of-house, open product walls, and a lit fascia visible across the aisle.

Booth Planning Tips

Power, heat and cable routes

LED walls and monitors draw power and generate heat. We plan the electrical layout with the booth, hide cables, and leave ventilation behind screens.

Sound and demo zones

Separate loud demo stations from the meeting area, and use a closed room for conversations.

Light for cameras

Even, bright lighting on graphics and products, without glare on screens, keeps the booth camera-ready.

Storage and staff areas

A lockable closet for cases, spare parts and giveaways keeps the booth clean through the show.

Booth Sizes We Build

From inline booths to large islands. Rental sizes run from 10×10 to 30×40, and custom builds go beyond 200 m².

Rental vs Custom

  • Rental booth

    • Standard models from 10×10 to 30×40, with your own graphics.
    • Lower upfront cost, no storage between shows.
    • Faster to plan when the deadline is close.
    Browse Rentals
  • Custom booth

    • Architecture designed around your brand and products.
    • Integrated LED walls, hanging signs and meeting rooms.
    • Can be stored and reused across several shows.
    Custom Booths

Planning Timeline

A typical schedule for a custom booth. Rentals can move faster. Exact deadlines come from the exhibitor manual.

  1. 1

    3+ months before

    Client briefing & requirement gathering

    Booth number and size, goals, products to show, budget range.

  2. 2

    10–12 weeks before

    3D mock-up & client approval

    Concepts and a clear quote in about two days, then one or two rounds of refinement.

  3. 3

    8–10 weeks before

    Coordination with event organizers

    Booth drawings, rigging and electrical orders submitted before the show deadlines.

  4. 4

    4–8 weeks before

    Graphic printing & production

    Fabrication, printing and pre-assembly in our workshop.

  5. 5

    2–3 weeks before

    Pre-show logistics & planning

    Crating, freight, and install crew scheduling.

  6. 6

    Show week

    Install, onsite support, dismantling

    Our crew builds the booth, stays reachable during the show and handles move-out.

Booths we designed, built and installed. Click a photo to enlarge it. All exhibit work

Exhibiting Here?

Get Your Booth Built And Installed

Tell us your booth number and size. We send 3D concepts and a clear quote in about two days, then build, install and support it on site.

Planning Your Next Trade Show?

Tell us your show, booth size and goals — we come back with concepts and a clear quote in ~2 days.

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